Osynlig/Näkymätön is a handmade zine, where I've analyzed the aesthetics of the Finnish Thai Massage shop windows. 

 

The name Osynlig/Näkymätön (Invisible) refers to the paradoxical way the shop windows function in the Finnish cityscape.

 

Even though the aesthetics of the Thai window becomes an exclamation mark in an otherwise mellow and minimatistic architectual surrounding, the bypasser chooses not to see them, to make something invisible that is screaming for attention.