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 I designed a playful and versatile design system for Taiteen talo in Turku. This work was made in collaboration with Sam Sihvonen and Sanna Sarelius.
Art in progress

The identity is bult up by three shapes that are derived from the architecture of the Taiteen talo building – the old Rettig tobacco factory.


In the beginning of the design process, we included the artists and creatives working at Taiteen talo in a logo work shop. We brought ink, paper and brushes they brought the skills, the ideas – the play!


The workshop as approach is perfectly in the line with the slogan of Taiteen talo: Art in progress. Taiteen talo is not a museum nor a gallery, it’s a place where creative work happens. 


The visual material we gathered from the workshop was then used in the design of a modular and open logo system. In The Taiteen talo logo two letters "A" and "O" change repeatedly while the rest stay put.


This system constitutes a new way of looking at the logo as a communicational element. The Taiteen talo logo is active, it’s alive, and have an ever-changing personality. A design system that resonates perfectly with the spirit of Taiteen talo.

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