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The concept and visual identity for Turku Design Festival 2016. The concept Experience is the sixth sense (Fin. Kokemus on kuudes aisti) sprung from the idea of looking at design through the five human senses: taste, touch, sight, hearing, smell, and the sixth sense which we chose to call experience.


The identity was built by creating a unique pattern for each sense, that would reflect both the look and the feel of that specific experience.

Client: Uuden Muotoilun yhdistys ry.

​Concept, illustrations, logo and graphics: Johanna Bruun

Animation: Vilma Siiki

Webpage coding: Matias Kaskimies

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